PEAK Insights SERVICES

 

Academic Programs

Insights on relevancy of academic programs to labor market demands, and marketing recommendations to position among competitor landscape, includes:  

  • Metrics on market landscape, and projected growth markets 
  • Competitor insights
  • Relevant skills and qualifications
  • Search term insights  

 

Enrollment & Admissions

Insights and material development for admissions and/or academic program offices include:

  • Labor market projections relative to specific areas of study  
  • Relevant occupations and job titles
  • Career flowchart 

Marketing & Communication

Insights and consulting services for improved marketing and communication efforts include:

  • Data informed prioritization of marketing efforts
  • Research including economic insights, enrollment trends, website best practices, Google insights, etc.
  • Enhanced audience insights targeting
  • Communication planning for email automation
  • Insights to improve search engine optimization

Audience Insights

Our research allows for improved identification of target audiences by:

  • Integrating data sources to include historical and projected metrics
  • Focusing on specific regions
  • Integrating university specific alumni metrics

.

Digital Marketing

Digital marketing insights for organizations seeking to improve their advertising efforts includes:

  • Insights informing strategy development 
  • Enhanced audience insights for improved targeting

 

Workshops

We offer custom workshops and training to advance internal skill sets of employees seeking to enhance an organization's marketing and communications strategies, technical capacities, or analytics processes.